SHOP insurance is quality, private health insurance for your small business and non-profit clients. Agents and brokers must register with the Small Business Health Options Program (SHOP) to sell SHOP insurance.

Agents & brokers: Take action

• Not registered with SHOP yet? Get started.
• Looking to help clients with 2017 coverage? Log in using your Marketplace user ID and password.
• Questions? See all SHOP tools and resources for agents and brokers.

How to sell SHOP health insurance to small businesses

Follow these steps to help your clients enroll for plans starting on or after January 1, 2018:

1. Find out if clients qualify. SHOP insurance is generally only available to small businesses and non-profits with 1–50 employees.

   • See if your clients are eligible to participate using the SHOP Full-Time Equivalent (FTE) Calculator.
   • Use the Minimum Participation Rate Calculator to find out if your clients meet the requirement.

2. Help your client predict costs. Use these simple tools to help estimate costs:

   • Get a quick view of the lowest SHOP premiums available in your client's state.
   • Tell us some information about your client's business for a custom estimated premium quote.
   • Get an idea if your clients qualify for the Small Business Health Care Tax Credit.
     
     Note: When using the tools, your small business client should have important information on hand, like a list of employees. They should also think about when coverage will start, how long employees will have to respond to the offer, the waiting period for new employees, and how much they want to contribute to employees' coverage.

3. Help your client enroll. For 2018 plans, SHOP has a new enrollment process for small businesses. Small businesses no longer need to use HealthCare.gov to enroll. They'll enroll through an insurance company or with your help. This makes it easy for you to help your clients, while working with the platforms you know best.

Questions?

• See all SHOP fact sheets, how-to guides, videos, and other resources for agents and brokers.
• Contact the SHOP Call Center at 1-800-706-7893 (TTY: 711) weekdays, from 9 a.m. to 5 p.m. ET.