TCHO: Measure Results with Web Analytics

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SBAPartnership | April 28, 2010 | likes, 0 dislikes

TCHO's start-up mentality, combined with its unique location on Pier 17 in Sa...

SBAPartnership | April 28, 2010 | likes, 0 dislikes

TCHO's start-up mentality, combined with its unique location on Pier 17 in San Francisco, CA, merges technology with chocolate production. It uses web analytics to constantly improve its website's layout, ensuring consumers are engaging with its products in the most effective possible.

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  • We've got Googleanalytics on our site and it's very confusing. I like the offering. However, it's like giving a 4-year-old a control panel on the Space Shuttle. I'm sure the cost of hiring someone is very high. I think Google should do a little more to help folks with very little time to understand it.

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