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Nike stood by golfer Tiger Woods after scandal broke of his sordid affairs.
While the decision sparked controversy, it literally paid off for the company.
A new study by Carnegie Mellon University researchers examines the real economic impact of celebrity endorsement.
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Environmental engineers work at the sometimes antagonistic border between corporations and the government — navigating between the needs for both prosperity and preservation of our natural environment.
As a child, Bryan Lane (A'92) recreated the sets of his favorite TV shows — in model form. Today, he's a set designer on Criminal Minds, the CBS hit show about a top-notch team of FBI profilers. Lane credits Carnegie Mellon University for providing him with real-world skills critical to his success.
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Heather Knight has a thing for robots. Upon arriving at Carnegie Mellon University, she ventured out to meet as many as possible by conducting the first robot census. Through her research in human-robot interaction, she aims to develop technologies that could be beneficial to society.
