News Release
Congressman Bob Etheridge
North Carolina

July 28, 2005

                                       Contact: Joanne Peters
                                       Phone: (202) 225-4531

Etheridge Applauds Cheesecake Factory Production Facility's Arrival in Rocky Mount

WASHINGTON - U.S. Rep. Bob Etheridge (D-Lillington) today hailed the announcement that The Cheesecake Factory Incorporated plans to develop a bakery production facility in Rocky Mount. The company is purchasing about 15.82 acres to build the 100,000-square-foot building for production of cheesecakes and other bakery products for the company's restaurants and other foodservice wholesalers.

"This is great news for Rocky Mount and for Nash County!" Etheridge said. "These jobs will bring opportunity to our community and continue to grow our economy. The Cheesecake Factory is investing not only in North Carolina, but in our workers, our families and our communities. The hardworking folks of Nash County and the strength of our community helped make this opportunity a reality. Today's good news will help us continue to make Nash County such a special place to live, work and raise a family. Congratulations, Nash County!"

The facility will be the company's second production site, and the only one on the east coast. The Cheesecake Factory Incorporated plans to complete the building by early 2006 and will spend approximately $15 million on the facility and an additional $1 million in pre-opening expenses.

The Cheesecake Factory Incorporated operates 94 upscale, casual dining restaurants and a bakery production facility that produces over 50 varieties of quality cheesecakes and other baked products for the Company's restaurants and for other leading foodservice operators, retailers and distributors. For more information about The Cheesecake Factory Incorporated, visit http://www.thecheesecakefactory.com

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